The company is also in the market to raise more funds, which Tiwari said, will be deployed towards creating high-quality animation, creating more products, and marketing.Īs mentioned above, there is a huge appetite for kids-focused content. Sutradhar has already raised Rs 4.3 crore in funding from investors like Titan Capital, Lets Venture, Venture Catalyst and other angels.

The objective is to become the one-stop destination for content and activities for kids of the age 4-12 years, rooted in Indian culture, he further said. As far as the board game goes, it has sold more than 250 copies since the launch in April this year. He added that the company has already released 200 hours of content, which is available on the Sutradhar app and on YouTube. Tiwari added that the company is seeing a good response to the company’s new board game, Ranbhoomi, as well it has already begun creating video content. It has also sold more than 2,000 units of game boxes. Since the launch, Sutradhar’s mobile apps have been downloaded more than 500,000 times. Highlighting the success of movies like Bahubali and RRR, Tiwari added, “We are now also making movies with Rs 500 Cr+ budget.”

He is optimistic that once the global potential is demonstrated money will also follow. We need to focus on those in the beginning rather than worrying about technical prowess, which will follow with time and effort…,” company CEO Tiwari told Entrackr. “Our strength is our stories and the messaging. Its current line up includes jigsaw puzzles, audio content, and a new board game called ‘Ranbhoomi’. It is working towards building an ecosystem-sort wherein it offers content (audio and video), toys and activities. The Jaipur-based media and entertainment firm is focusing on children aged between 4 and 12. The core of the platform is the rich set of ancient Indian stories from Mahabharata and Ramayana. Gaurav Tiwari along with Satish Meena and Shaunak Samvatsar are trying to take on this challenge head on with their platform called ‘Sutradhar’. Indian content makers, however, appear to have missed the bus in terms of a larger impact, though the popularity of content like ‘Chhota Bheem’ and ‘Motu Patlu’ shows the potential.

Most of this void is now filled by the cartoon channels and also the kids-focused content on the internet, Peppa Pig, Ben & Holly’s Little Kingdom, Disney, and lots more. The culture of reading and listening to folklore, tales from mythology, and more which imbibed Indian values and moral lessons to kids is fading away amid rapid urbanization and a surge in nuclear families in the country.

Chhota bheem game